Digital marketing is the use of digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.
SEO stands for Search Engine Optimisation. It is the process of improving a website’s ranking in search engine results pages (SERPs).
Here are some of the ways that SEO works:
On-page SEO: This involves optimising the content and structure of your website to make it more appealing to search engines. This includes things like using relevant keywords, writing clear and concise content, and creating a well-organised website.
Off-page SEO: This involves building links to your website from other high-quality websites. Links are a signal to search engines that your website is important and relevant, and they can help improve your ranking.
Technical SEO: This involves ensuring that your website is optimised for search engines from a technical standpoint. This includes things like using the correct file names, optimising your images, and making sure your website loads quickly.
SEO is a long-term investment, but it can be a very effective way to improve your website’s ranking in SERPs and attract more traffic.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM is a broad term that encompasses a variety of paid advertising strategies, including:
Pay-per-click (PPC) advertising: PPC advertising is the most common form of SEM. With PPC advertising, businesses bid on keywords that they want their ads to appear for. When a user searches for one of those keywords, the business’s ad may appear at the top of the search results page. Businesses only pay when someone clicks on their ad.
Display advertising: Display advertising is another form of SEM. With display advertising, businesses can create ads that appear on other websites. These ads can be text, images, or videos. Businesses can target their display ads to specific demographics, interests, or even websites.
Social media advertising is a form of SEM that allows businesses to promote their products or services on social media platforms like Facebook, Twitter, and LinkedIn. Businesses can target their social media ads to specific demographics, interests, or even pages.
SEM can be a very effective way to reach potential customers who are already interested in what you have to offer. However, it is important to note that SEM can be expensive. Businesses need to carefully consider their budget and goals before embarking on a SEM campaign.
SEM can help businesses to increase the number of visitors to their website. This can lead to increased sales and revenue.
SEM can help businesses to reduce their marketing costs by targeting their ads to specific demographics, interests, or even websites.
SEM can help businesses to improve their brand awareness by making their website more visible to potential customers.
SEM can help businesses to enhance their credibility by appearing at the top of the search results page. This can make businesses appear more reputable and trustworthy to potential customers.