Google Analytics is a free web analytics service offered by Google that helps website owners track and analyse website traffic. It provides information about website traffic, such as the number of visitors, the pages they visit, and where they come from. Google Analytics can be used to improve website performance, increase traffic, and track the effectiveness of marketing campaigns.

Understand Your Audience.

Understanding website visitors is important to a business because it can help you:

Improve your website’s content and design. By understanding what your visitors are looking for, you can make sure that your website is providing them with the information they need. You can also use this information to improve the design of your website, making it more user-friendly and appealing.

Target your marketing efforts more effectively. Once you know who your visitors are, you can target your marketing efforts more effectively. For example, if you know that your visitors are mostly women between the ages of 25 and 35, you can focus your marketing on social media platforms that are popular with this demographic.

Increase your website’s conversion rate. A higher conversion rate means that more of your visitors are taking the desired action, such as signing up for your email list or making a purchase. By understanding what motivates your visitors to take action, you can make changes to your website that will increase your conversion rate.

Improve your website’s SEO. Search engine optimization (SEO) is the process of making your website more visible in search engine results pages (SERPs). By understanding what keywords your visitors are using to find your website, you can optimise your website’s content and design for those keywords. This will help your website rank higher in SERPs, which will lead to more traffic.

s3arch google console example


Visitors that leave after a single page view are considered a ‘bounce’. Analytics uncover the reasons and help Sequence³ improve your website.


Utilising the search console, we identify the right keywords, find the correct placements and enhance the visibility of your website.

Geo Location

Set business goals for geographical areas with location-specific marketing campaigns.

Goal Monitoring

With your potential customers identified, analytics will monitor and set marketing goals.

Right Channels

Identification of the right channels and social media platforms to market your business.


Measure the visitor activity on your website. Segmenting helps you learn a lot about your users and target them more effectively.

Let S³arch convert your data into an easy to understand visual journey. Our data visualisation services simplify large data sets by presenting them in high quality interactive graphs or interactive Power BI dashboards. The insights uncovered, allow us to build a narrative and present the findings to your chosen audience.

Every great relationship starts with a conversation.  Let us find out more about you and the design services you are looking for.